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Ashlee Dell’Arciprete Resume

Ashlee M. Dell’Arciprete
Billerica, MA 01821 | (978) 430-2380 | ashlee.dell@gmail.com | Linkedin.com/in/ashleedell

Profile

Senior with focus in media/digital entertainment with interests ranging from marketing to television production

Education

Fordham University at Lincoln Center | New York, NY
Expected Graduation: May 2018

B.S. Communications & Media Studies, Concentrating in Film & Television Minor: Business Administration, Marketing

Salem State University | Salem, MA
September 2013 – May 2016

Started B.S. Communications, Marketing Minor, 3.6 GPA, Dean’s List

Relevant Courses: Production in Communications, Social Media, Writing for Media, Principles of Marketing, Principles of Advertising, Print Copywriting, Consumer Behavior, Communication Research Methods, Editing

Experience

WHDH-TV | Boston, MA
May 2017 – Present
General Production Intern

  • Log, transcribe, and archive raw footage in video archive library and ingest non-digital footage for editors
  • Coordinate scripts and research stories before air
  • Assist production team and staff members during tapings and assist in general office duties when needed

 

NBCUniversal | New York, NY                                                                                    January 2017 – May 2017
Audience Development Intern at NBC News, Digital  

  • Monitored relevant keywords and rising searches on Google Trends and Google Keyword planner
  • Provided TODAY Show producers with SEO keyword research for the following day’s guests and segments
  • Conducted SEO research to NBC News & TODAY editorial teams in preparation for write-ups
  • Responsible for social media reporting and analysis of the TODAY Show to identify areas for improvement

 

TV After Dark & Starry Constellation Magazine | New York, NY
November 2016 – Present
Writer, Editor                         

  • Research & provide daily entertainment coverage through blog posts and maintain a strong online presence
  • Create Gifs with Photoshop and attach to promotional tweets scheduled through TweetDeck
  • Attend and provide coverage for events as press, such as New York Comic Con and PaleyFest
  • Edit and publish articles and interviews to the site through WordPress
  • Conduct interviews with talent via email, Skype, and in-person

Arch Creative Group | Woburn, MA
May 2016 – September 2016

Social Media Intern

  • Represented and promoted Arch Creative Group on Twitter, Facebook, and Pinterest regularly
  • Monitored social media platforms and performance in the digital sphere
  • Assisted with press announcements and coordinating and managing clients’ production shoots
  • Maintain comprehensive social media strategies to increase traffic and brand recognition of clients

Arch Creative Group | Woburn, MA
August 2015 – May 2016
Marketing Intern

  • Expanded ACG’s online presence by creating new promotions and weekly blog posts
  • Assisted in writing copy for press announcements for email marketing with targeted SEO strategies
  • Performed market research and gathered analytical data relevant to the client for reports
  • Brainstormed ideas for new projects and creating custom content for the site using Photoshop

SSU Chapter of the American Advertising Federation Salem, MA
September 2013 – May 2016
Vice President and Social Media Analyst

  • Created social media and IMC campaign for clients including Mary Kay Cosmetics, Pizza Hut, Inc., and Dr. Pepper Snapple Group to be implemented into a one-year long strategic campaign
  • Presented campaign proposals to the AAF in Boston, MA, in competition with several other universities
  • Worked within a team to create campaign and mentored group members throughout the year

Café Sicilia | Tewksbury, MA
November 2010 – Present
Manager and Social Media Coordinator

  • Created Facebook page and increased likes by nearly 550% and regularly post content to increase sales
  • Engage with Facebook fans on a weekly basis to establish and maintain positive relationships
  • Hire, train, and advise employees, manage schedules, and perform customer service related tasks

Extracurricular Achievements & Activities

Member | The National Society of Leadership and Success, Salem State Chapter
Vice President | Advertising Team, Salem State University AAF Chapter
Member | Alpha Lambda Delta National Honor Society, Salem State Chapter General Member | PRSSA, Salem State University Chapter
General Member | Advertising Team, Salem State University AAF Chapter

Skills

Over 6 years of experience in Adobe Creative Suite from Vocational High School, Microsoft Office Suite, Mac & Windows OS, iMovie, Final Cut Pro, Twitter, Facebook, Pinterest, Tumblr, Snapchat, YouTube, Photography