I was a large contributor to the Salem State University Advertising Team, and acted as Vice President for two years. We developed complete Integrated Marketing Communications Campaigns for several companies including Mary Kay cosmetics, Snapple, and Pizza Hut. These campaigns were part of a country wide competition within the American Advertising Federation (AAF), that were to be planned and budgeted for a one-year campaign length. As Vice President, I was responsible for the strategic planning of the campaigns we worked on, and worked closely with other members of the group to successfully develop the campaign.
You can view one of the campaign booklets we designed here.